Light Ash Blonde 10.2 provides a cool ash blonde hair color that adds an elegant and fresh look. This shade leaves your hair with a cool and silky finish. We only recommend lightening your hair up to 2 tones for best results.
A More Natural Way to Color Your Hair
With our color, you get more than just a new hair color. You’ll experience an ammonia-free hair color that leaves your hair soft and healthy. For us, it’s not just about the color, but also about caring for your hair without compromising on results. Your hair will feel soft after coloring. With argan oil and shea butter, you retain moisture and protect your hair from everyday styling tools. So not only do you get a new hair color, but also a color that protects and keeps your hair healthy and beautiful.
100% Gray Hair Coverage
Our formula is specifically designed to provide gray hair coverage with up to 100%. Additionally, it allows you to effortlessly create stunning highlights to your hair. The color can be used for both full color and highlights.
Natural Ingredients That Nourish
All our permanent hair colors are completely free from ammonia, parabens and SLS to take care of you and your health. Instead of harsh chemicals, we have chosen the most effective and natural ingredients that provide your hair with nourishing vitamins and proteins that strengthen your hair. Our hair colors contain natural ingredients like aloe vera, argan oil and shea butter, which are known for their nourishing properties.
An advanced naturally derived formula, with a special blend of certified organic lemon and mandarin essential oils, and 10 other pure and gentle organic extracts and natural oils, protects the hair during colouring and adds shine and nourishment to the hair. Avoid dry and stiff hair, and instead get soft and shiny hair that is nourished throughout the coloring process.
Key Natural Ingredients
- Argan Oil – Helps restore moisture and soften hair, reducing frizz and dryness. Argan oil is rich in vitamin E, which strengthens hair and promotes hair growth
- Aloe Vera – Nourishes and moisturizes the scalp, preventing dandruff. Aloe vera maintains the scalp’s natural moisture balance, resulting in softer and more manageable hair when styling
- Shea Butter – Provides deep conditioning and moisture retention for healthier hair texture
- Jojoba Oil – Adds natural shine and protects hair during the coloring process
Free From Harmful Chemicals
This natural hair dye offers you the most natural way to color your hair permanently. This hair color is completely SLS-free, PTD-free, Resorcinol-free, Ammonia-free and parabens-free. The ingredients used are completely organic and natural. You can use this light blonde ash hair dye on your hair without being too concerned about any damages.
NATURIGIN Natural Hair Colours has the lowest measured PPD levels of any other Permanent Hair Colour in the world. In fact, government research confirms that NATURIGIN Permanent Natural Hair Colours contain between three to six times less PPD than any current competitor in the market.
Long-Lasting Color Results
Our permanent hair colors last up to 25 washes. The durability can vary greatly depending on your hair growth and usage of shampoo. If you want your hair color to last as long as possible, we recommend using a color protecting shampoo and conditioner to help your new hair color last.
Easy To Use At Home
The box contains a complete hair color kit so you can easily get started at home. Everything you need is inside the Naturigin box. Colouring your hair will always affect it, but we try our hardest to keep our products natural and free of toxins to protect your locks.
How To Apply
To prepare the mixture, empty the tube with colour cream into the bottle with activator and then shake it well and the mixture is ready. Before applying the mixture to your hair, you can apply Vaseline or lotion around your hairline to avoid discolorations on your skin.
For covering regrowth, apply half the mixture directly from the activator bottle on your roots. Begin with the front, then your sides and the back. For regrowth, leave the mixture in for 20 minutes before applying the rest to your length. Leave it in for further 10 minutes. If you colour your hair for the first time, apply all the mixture from the activator bottle front, sides, back, lengths but leave for 30 minutes.
After 30 minutes add a little water to the hair to make the mixture foam. Massage the hair and scalp and rinse well with lukewarm water. Apply the after colour treatment. Let it work for 2 minutes and wash thoroughly afterwards.
Pleasant Coloring Experience
One thing that is wonderful about this hair colour is that it doesn’t smell awful like most other brands. Hair dye usually smells like a mixture of harsh chemicals, and it’s scary to think that you are inhaling that as you dye your hair. The Naturigin colours has a very faint florally smell which is actually quite pleasant.
It uses an advanced formula that contains a superior combination of mandarin essential oils and certified organic lemon. It has a mild fragrance and provides 100% color coverage due to the presence of 12 gentle and pure organic extracts with natural oils.
Suitable For All Hair Types
Thanks to it’s nourishing effect, it’s suitable for all hair types, whether it’s thin, thick, or curly. This natural light blond ash hair dye is great for highlights and for sensitive scalps too. The consistency is great and it does not run, which makes it easier to colour the edges. It is milder than traditional hair colours as it does not cause a tingling sensation.
Vegan & Cruelty-Free
Naturigin is against animal testing. The product is vegan friendly and contains no animal-derived ingredients or byproducts. If your health and the environment are important to you, the answer is NATURIGIN. We believe that authentic beauty is one that works in harmony with all aspects of life.
What Customers Say
Sarah Lilly from New Zealand shared her experience: “One thing I really liked was that it didn’t irritate my scalp at all. When you have hair dye on your head you often know about it as the scalp feels a little irritated or tingly. The colour didn’t irritate my scalp at all, and it just felt like conditioner had been brushed through my hair. I’m absolutely thrilled with how the colour turned out in my hair. The colour looks even and extremely natural, and my hair feels really healthy and soft.”
Another user reviewing the Light Ash Blonde shade noted: “I was very happy with my specific results because I noticed the brassiness of my hair had been toned down and the highlights looked more natural and less yellow. I also didn’t have any damaging effects and my hair even had a glossy sheen.”
Jennifer praised the product saying: “So natural looking. Blends really well with my hair color. Very subtle yet I can tell the difference. Easy to use. Perfect dye. Better than a salon.”
Important Safety Information
This product contains ingredients that may cause skin irritation on certain individuals and a preliminary test according to accompanying directions should first be made. This product must not be used for dying eyelashes or eyebrows. To do so may cause blindness. Rinse immediately with ample water if product comes into contact with the eyes. Contains phenylenediamine, hydrogen peroxide and synthetic ingredients. Hair colourants can cause severe allergic reactions. Read and follow instructions of use. This product is not intended for use on persons under the age of 16.
We do not recommend using our color on hair that has been dyed with henna. Henna often contains some salts and metals that our color cannot work with. We therefore recommend that you wait to dye your hair until all henna color is gone.
Product Contents
Each box contains:
- Color Cream (Tube A)
- Activator (Bottle B)
- After Color Treatment (C)
- Gloves
- Instruction leaflet
The after colour treatment is neither a shampoo nor a conditioner. It’s a colour stabilizer that closes the hair cuticles and it is sufficient to use after colouring your hair.
Award-Winning Formula
NATURIGIN has been recognized as the Winner of Best Natural Product in the USA for 2014 and 2015. Since 2004, we have been committed to creating innovative hair colors. With a dedication to sustainability and quality, we’ve built a legacy of trust and care, helping people worldwide feel confident and beautiful.



